PROJECT

Project

Manchester Institute of Innovation Research, Manchester Business School, University of Manchester

- PhD Representative - Innovation Institute Representative

- STEPI(Korean Government Science & Technology Policy Institute) 2014 Fellowship Winner

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UN International Telecommunication Union

- Summer Project w/NIA

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Samsung Electronics

- Adapting to the Content + Services Disruption Through Digital Advertising

August 2010 – December 2010

Shared and discussed a proposed strategy for Samsung in digital advertising with Boston Consulting Group

- Digital Media Strategy

December 2010 – May 2011

Evaluating the digital AD space and formulating entry strategy with special emphasis on selecting partners w/ Global Strategy Group of Samsung Economic Research Institute

- Building the Next Generation Digital Business

September 2011 – December 2011

Analyzed the US digital market and suggest 5 digital industry mega-trends and shaped strategy development w/ Booz&Co, Cheil Worldwide

- Mobile Company Buying and Investment

January 2012 – September 2012

w/ Samsung Ventures and Corporate Development Group

1) YuMe Investment Project:

2) OpenX investment Project: