Bio and CV

JUNIC KIM, PhD

Current Position 

 학과장/부교수, 건국대학교 경영학과 (경영전략 & 국제경영)  Department of Business Administration, Konkuk University

 펠로우, 영국왕립예술학회 Fellow, Royal Society of Arts

  Asian Journal of Technology and Innovation (SSCI) 편집위원  Editorial Board Member, Asian Journal of Technology and Innovation (SSCI)
  Journal of Open Innovation: Technology, Market, and Complexity(SCOPUS) 편집위원 Editorial Board Member, Journal of Open Innovation: Technology, Market, and Complexity (SCOPUS)

  Platform 편집위원 Editorial Board Member, Platform

  페이스북 자문위원 Advisor, Facebook (Meta) 

  KISDI(정보통신정책연구원) 자문위원 Advisor, Korea Information Society Development Institute (KISDI)

  아산기업가정신리뷰 파트너 교수 Patner Professor, Asan Entrepreneurship Review (AER)

  한국창업학회 부회장 Vice President, Korea Entrepreneurship Society
  아시아혁신학회 상임이사 Executive Director, Asian Innovation Society

  전략경영학회 상임이사 Executive Director, Korean Strategic Management Society 

  국제경영학회 상임이사 Executive Director, Korean Academy of International Business

Employment 

1) Chair, Department of Business Administration, Konkuk University, Seoul, Korea — 2022-Current

2) Associate Professor, Konkuk University, Seoul, Korea — 2017-Current

     Business Strategy and International Business

3) Visiting Professor, University of Manchester, Manchester, United Kingdom — 2019-2021

4) Head of MBA Programme, Konkuk University, Seoul, Korea — 2019-2021

3) CEO and Co-Founder, RecordFarm Inc., Seoul, Korea — 2014-2018

     Sister Company of Korea University Holdings and Ranked 20th best venture company in Korea 

     Acquired by The E&M, one of the famous entertainment companies in Korea.

4) Teaching Professor, DGIST, Korea, Daegu, Korea — 2016-2017

     Subject: Innovation and Entrepreneurship, Venture Business

5) Lecturer, Hankuk University of Foreign Studies, Korea, Seoul, Korea — 2016-2016

     Subject: Innovation and Entrepreneurship, Business Strategy, Principle of Business Administration

6) Doctoral Researcher, Manchester Institute of Innovation Research, Manchester, United Kingdom — 2013-2016

     Teaching Assistant: Master programme; Innovation Management & Entrepreneurship

     Ph.D. student representative

7) International Volunteer, United Nations ITU, Bangkok, Thailand — 2013-2013

     Worked as a government funded international volunteer, IIV

      Visiting Lecturer, King Mongut’s University of Technology, NB

      Subject: Mobile Application and Business Development

8) Strategic Associate, Samsung Electronics, HQ, Seoul, Korea — 2010-2013

     Media Solution Centre, Strategic Planning

9) Market Analyst, Korea Trade-Investment Promotion Agency (KOTRA), Seoul, Korea — 2009-2010

10) Military Police Officer, Republic of Korea Army, Seoul, Korea - 2004.-2006

Education 

1) Institute of Education, University College London, London, United Kingdom

2nd PhD in Education and Society (in progress)

(Thesis Title: Redefining University Business Model : A Platform-Based Approach)

Supervisor: Professor Tatiana Fumasoli

2) Manchester Business School, University of Manchester, Manchester, United Kingdom

PhD in Business and Management (2016), Distinction (Early graduation of excellent students)

(Thesis Title: The platform business model and strategy : a dynamic analysis of the value chain and platform business)

Supervisor: Professor Ian Miles

Thesis Examiner: Professor John Bessant (PhD Defense Score: A)

* Full funded by RADMA (Research And Development Management)

2) Korea Advanced Institute of Science and Technology (KAIST), Daejeon, Korea

MA in Management, Summa cum laude

(Thesis Title: Research on corporate innovation platform: safe innovation for corporations)

3) Hankuk University of Foreign Studies (HUFS), Seoul, Korea

BBA in Global Business

(Thesis Title: Strategic value analysis of Korea – EU FTA)

Exchange Student, University of Rome, La Sapienza

Publications 

Academic Papers

  1) Kim, J. & Meng, H. (2025 ) - Forthcoming
  2) Kim, J., & Jin, W. (2024) Impact of Digital Capabilities on Entrepreneurial Performance in SMEs. Journal of Innovation & Knowledge (SSCI), 9(4), 100609. 

   3) Kim, J., & Ahn, S. (2024). The platform policy matrix: Promotion and regulation. Policy & Internet (SSCI). 1-19

   4) Kim, J., & Zhao, K. (2024). Rediscovering paternalistic leadership: a powerful engine for startup. Asian Journal of Technology Innovation (SSCI), 1-17.

   5) Kim, J. S. & Kim, J. (2023) “How Industry Recipe and Boundary Belief Influence Similar Modular Business Model Innovations" – – Journal of Open Innovation: Technology, Market, and Complexity (SCOPUS) 9(3) - Published

  6) Kim, J., He, N., & Miles, I. (2023). Live Commerce Platforms: A New Paradigm for E-Commerce Platform Economy. Journal of Theoretical and Applied Electronic Commerce Research (SSCI), 18(2), 959-975. 

  7) Guo, H., & Kim, J. (2023). China’s New Retail Business Model: The Case of Super Species. Journal of Law and Sustainable Development, 11(10), e1449-e1449.

   8) Kim, J. & Choi, B. (2021) “Sustainable development of Museums after the Coronavirus Pandemic" – Journal of Open Innovation: Technology, Market, and Complexity (SCOPUS) 20(1) - Published

   9) Kim, J. & Kim, J. (2021) “The Business Model Evolution of Co-working Space : A Case of FASTFIVE in Korea" – Journal of Creativity and Innovation (KCI) 14(4) - Published

   10) Kim, J. (2021) “Platform quality factors influencing content providers’ loyalty" – Journal of Retailing and Consumer Services (SSCI) 60 - Published
  11) Kim, J. & Ashihara. K. (2020) “National Disaster Management System: COVID-19 case in Korea" –International Journal of Environmental Research and Public Health (SSCI) 17(18)- Published

   12) Kim, J. & Yoo, J. (2019) “Platform Growth Model: The Four Stages of Growth Model" – Sustainability (SSCI) 11(20) - Published

   13) Kim, J. & Min, J. (2019) “Supplier, Tailor and Facilitator: The Typology of Platform Business Models" – Journal of Open Innovation: Technology, Market, and Complexity (SCOPUS) 5(3) - Published

   14) Liu, W., Kim, J. & Yoo, J. (2019) “Intangible Resources and Internationalization for the Innovation Performance of Chinese High-tech Firms" – Journal of Open Innovation: Technology, Market, and Complexity (SCOPUS) 5(3),  - Published

   15) Kim, J. & Yoo, J. (2019) “Science and Technology Policy Research in the EU: From Framework Programme to HORIZON 2020” – Social Sciences (SCOPUS) 8(5), 153-162 – Published 

   16) Yoo, J. & Kim, J. (2019) “The Effects of Entrepreneurial Orientation and Environmental Uncertainty on Korean Technology Firms’ R&D Investment" – Journal of Open Innovation: Technology, Market, and Complexity (SCOPUS) 5(2), 29-41 - Published

   17) Lew, Y., Kim, J. & Khan, Z.  (2019) “Technological adaptation to a platform and dependence: value co-creation through partnerships" – Asian Journal of Technology and Innovation (SSCI) 27(1), 71-89 - Published

   18) Kim, J. & Choi, H. (2019) “Value Co-creation through Social Media: A Case Study of a Start-up Company” – Journal of Business Economics and Management (SSCI) 20(1), 1-19 – Published

   19) Kim, J. (2018) “Platform Acceptance Factors in Internet Industry" – Sustainability (SSCI) 10(9), 3185-3196 - Published

   20) Kim, J. (2018) "Market entry strategy for a digital platform provider" - Baltic Journal of Management (SSCI), 13(3) 390-406 -  Published (Best paper award at ASIALICS 2016)

   21) Lee, MH, Lee, M. & Kim, J. (2017) “A Dynamic Approach to the Startup Business Ecosystem: A cross-comparison of South Korea, China, and Japan" – Asian Academy of Management Journal (ESCI & SCOPUS), 21(2), 157-184 - Published  

   22) Choi, H, Kim, J. & Jung, J. (2017) “Consumer Value Creation in the Networked Age: The Case of K-Pop" – The Review of Eurasian Studies (KCI), 14(4), 139-158 -  Published

   23) Choi, G. & Kim, J. (2017) “Reinventing the revenue model for the content platform" – Journal of Digital Contents Society (KCI), 18(7),1267-1280 - Published

   24) Kim, Y. & Kim, J. (2017) "Strategic Management of tenure Security: A Case Study Of ‘JJOGBANGS’ in Korea" - International Journal of Civil Engineering and Technology (SCOPUS), 8(4), 2140-2156 – Published

   25) Kim, J. (2016) “The Platform Business Model and Business Ecosystem: Quality Management and Revenue Structures" - European Planning Studies (SSCI), 24(12), 1-20. – Published (Best paper award at SOItmC& KCWS 2015)

   26) Kim, J. (2016) “The Importance of Platform Business Model in the Mobile Industry: Evidence from Naver LINE and MIM Market” - The e-Business Studies (KCI) - 17(5), 21-38 – Published

   27) Kim, J., Chang, A. & Lee, M. (2016) "The Effects of Venture Companies' Core Competence and Cooperation Strategy on their Business Performance" – The e-Business Studies (KCI), 17(2), 91-125. – Published

   28) Kim, J. (2014) "Platform Business and Network Strategy" - STI Policy Review, 5(1), 57-74. (Most Downloaded Paper) – Published

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Conference Proceedings

   1) Kim, J. & Shin, H. (2016) “A Strategy for Platform Business Diffusion” – ASIALICS Proceedings

   2) Kim, J. (2014) “Introducing a platform supply strategy in the ICT industry: Through analysis of revenue streams on the two-sided networks” - IAMOT Proceedings

   3) Kim, J. (2014) “Horizon 2020 and Technology Innovation in EU” – The Korea Academia-Industrial Cooperation Society Conference Proceedings

   4) Kim, J. (2014) “Analysing market entry strategies: Extending the platform business revenue model” – KMIS Proceedings

   5) Kim, J. (2014) “Platform supply strategy and network effects – Evidence from Amazon kindle fire” – KOSIME Proceedings

Conference Contributions 

   1) Kim, J. “Dynamic Platform_emergent and deliberate strategies” – SOItmC & DEMI, 2023, Naples, Italy, June 2023

   2) Kim, J. & Kim, J. “Business Model Innovation and Managerial Cognition: Focusing on OTT platforms” – ISPIM, 2022,  Copenhagen, Denmark, July 2022

   3) Kim, J. & Kim, Y. “6D Design Thinking Model for Creativity” – SOItmC, 2022, Swansea, United Kingdom, July 2022

   4) Kim, J. & Guo, h. “Business model transformation in retail industry: a case study of new retail strategy in China” – SOItmC, 2021,  Vilnius, Lithuania ,July 2021

   5) Kim, J. & Ha, Y. “Live commerce platform and consumer purchase behavior” – SOItmC, 2021,  Vilnius, Lithuania ,July 2021

    6) Kim, J. & Meng, H. “플랫폼 내 소비자 구매의도 연구: UTAUT와 TTF이론 기반으로” – 국제지역학회 학술대회, 2021,  Seoul, Korea,November 2020

    7) Choi, B. & Kim, J. “The Paradigm Shift in Culture and Art after the Pandemic” – KIEP, 2021,  Seoul, Korea, October 2020

    8) Kim, J. “Platform Quality to User Loyalty” – ASIALICS, 2019, Seoul, Korea, July 2019

    9) Liu, W., Kim, J. & Yoo, J. “Platform Growth Model: The Four Stages of Growth Model” – SOItmC, 2019, Nagoya, Japan, June 2018

    10) Kim, J. “Intangible Resources and Internationalization for the Innovation Performance of Chinese High-tech Firms” – SOItmC, 2019, Nagoya, Japan, June 2018

    11) Kim, J. “Platform Acceptance Factors in Internet Industry” – SOItmC & DEMI, 2018, Naples, Italy, June 2018

    11) Kim, J. “TECHNOLOGICAL COMPLEXITY, ADAPTATION TO A PLATFORM, AND DEPENDENCE IN VALUE CO-CREATING PARTNERSHIPS” – Innovation and Product Development Management Conference 2018 (IPDMC), Lisbon, Portugal, June 2018

   12) Kim, J. “Platform Quality to Platform Loyalty: a structural equation model approach” – International Conference on Innovation Studies 2017 (ICIS2017), Beijing, China, July 2017

   13) Kim, J. “Platform Growth Model” – Annual Conference of ASIALICS Korea, May 2017

   14) Choi, K. & Kim, J. “Research on Revenue Services and Structures on Platform Business” – Annual Conference of ASIALICS Korea, May 2017

   15) Kim, J. “A Strategy for Diffusing Platform Business: an empirical test of core user groups activities " - ASIALICS 2016, Oct 2016 – Best Paper Award

   16) Kim, J. “The Platform Business Model and Business Ecosystem: Quality Management and Revenue Structures" - SOItmc & KCWS 2015, July 2015 – Best Presentation Award

   17) Kim, J. “Introducing a platform supply strategy in the ICT industry: Through analysis of revenue streams on the two-sided networks” – IAMOT Conference, Washington DC. US, May 2014

   18) Kim, J. “Platform supply strategy in IT industry” - MBS Doctoral Conference, Manchester, UK May 2014

   19) Kim, J. “Platform supply strategy and network effects – Evidence from Amazon kindle fire” – Annual Conference of the Korea Society for Innovation Management & Economics, June, 2014

   20) Kim, J. “Deliberative Innovation Policy Analysis: Horizon 2020 in EU” – Korea Academia-Industrial Cooperation Society Conference, Seoul, Korea, June 2014

   21) Kim, J. “Analysing market entry strategies: Extending the platform business revenue model” - Annual Conference of The Korea Society of Management Information Systems, June 2014

   22) Kim, J. & Lee, M. “Research on Corporate Innovation Platform” – Annual Conference of The Korean Association of Small Business Studies, April 2012

Working Papers 

   1) Kim, S., Oh, J. and Kim, J et al. (2020) “신기술 기반 ICT 서비스산업의 글로벌 가치사슬 변화 연구” - KISDI 

   2) Min, T. and Kim, J et al. (2014) “Research on European R&I policies and measures for the governmental research agencies to strengthen network in Europe (유럽의 연구혁신정책 조사 및출연연의 유럽 네트워크 강화방안 연구)” - National Research Council of Science and Technology and Korea Research Foundation - (USD 70,000)

   3) Lee, MH. and Kim, J et al. (2014) “A study on the ways to vitalise corporate ventures (사내벤처 활성화 연구)" –Small and Medium Business Administration and Ministry of Science, ICT and Future Planning - (USD 20,000)

   4) Lee, MH. and Kim, J et al. (2013) “The effects of venture companies' core competence and cooperation strategy on their business performance (창조경제와 가벼운 창업)“ – SBS Foundation - (USD 40,000)

   5) [The Korea Herald- Contribution] <Platform Economy, New paradigm wave > Platform business model, value chain transformation and the new paradigm

Honours and Awards 

   1) 2020 Konkuk University Academic Award (2020 건국대학교 학술상)

   2) 2017, 2018, 2019, 2020, 2021 Research Grant, College of Business, Konkuk University

  3) 2016 ASIALICS Best Paper Award

  4) 2016 Korea Database Competitions Grand Award

   5) 2016 Research Grant, Small and Medium Business Administration

  6) 2015 RADMA PhD Full Funding Scholarship

  7) 2015 SOItmC Conference Outstanding Paper Award

  8) 2014 Korea University Startup Competitions (1st Grand Prize)

  9) 2014 Seoul Startup Challenge 1000 Competitions (Top Prize)

  10) 2014 Manchester Business School (Doctoral Research Support Accounts)

  11) 2014 STEPI (Korean Government Science and Technology Policy Institute) Fellowship

  12) 2010/2011 Korea Advanced Institute of Science and Technology (Government Scholarship/Merit-based scholarship)

  13) 2009 Ministry of Education, Science and Technology /Korean Council for University Education  

Training Courses 

1) 2014 Manchester GRADschool, University of Manchester, UK

2) 2013 Certificate in EU Master, EU Centre, Korea

3) 2010-2011 Diploma in Marketing Communication IAA, International Advertising Association, USA

4) 2007-2008 Certificate IV in TESOL Greenwich College, Australia

Project Participation 

Academic Projects

1) Science and Technology Policy Institute (STEPI) – 2014 Fellowship Winner

2) Research Analysis of Horizon 2020’ Project (2014.01-2014.05) - Korea Innovation Centre-Europe and Korea Foundation

3) Seoul Digital Forum Project (2013.07-2013.12) - SBS Foundation

4) Science Journalism Review Conference research project (2011.06-2011.09) – KAIST

Industry Projects

1) Mobile Company Buying and Investment (2012.01-2012.09) – Samsung Electronics/Samsung Ventures

2) Building the Next Generation Digital Business (2011.09-2011.12) – Samsung Electronics /Booz&Co./Cheil Worldwide

3) Digital Media Strategy (2010.12-2011.05) – Samsung Electronics

4) Adapting to the Content + Services Disruption Through Digital Advertising (2010.08-2010.12) – Samsung Electronics/Boston Consulting Group

Ad Hoc REVIEW For 

1) California Management Review

2) Management Decision

3) Journal of Business Economics and Management

4) Journal of Open Innovation: Technology, Market, and Complexity

5) Journal of Korea Academia-Industrial Cooperation Society

6) Sustainability

7) Asian Journal of Technology and Innovation

Professional Membership 

1) Editorial Board Member of Asian Journal of Technology Innovation (SSCI) 

2) Chair of Academic Committee of ASIALICS Korea 2017, 2018 & 2019

3) Board Member of Society of Open Innovation

4) Board Member of the Korean Society of Strategic Management

5) Board Member of Korea Technology Innovation Society

6) Board Member of the Korean Academy of International Business

7) Member of British Academy of Management

8) Member of Academy of Management

9) Member of Academy of International Business

10) Member of the International Association for Management of Technology

11) Member of The Korean Society for Innovation Management and Economics

12) Member of The Korean Association of Small Business Studies